Jeff Raudabaugh

Principal

Managing Director, Branded Environments

Austin, TX

The University of Texas at Austin

  • SEGD

As TBG’s Director of Branded Environments, Jeff designs branded environment solutions and establishes wayfinding strategies uniquely tailored to each project. With more than 25 years of experience in graphic design, technical illustration and wayfinding strategy, Jeff provides an innovative and evolving approach to experiential design that results in creative and impactful project solutions. In addition to conceptual ideation Jeff is responsible for instituting graphic design standards for various project types and works directly with clients to finalize these standards and ensure responsive and successful implementation. In recent years he has explored opportunities for innovation through technology, such as the development of touch-screen informational kiosks to provide digital wayfinding throughout all interior environments of Austin-Bergstrom International Airport.

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